This one�s a bit obvious, but it needs saying. It�s oh so tempting when confronted with a new project to jump straight into the creative process of selecting the ingredients for your blend without a clear understanding of what it is that you�re required to achieve. There will be plenty of room for creativity later on in the design process, although you may find that the �how� becomes all too obvious once you have answered the questions �what�, �why�, �who for�, �by when� and �for how much�.
To conduct a thorough analysis you need to be systematic and persistent; systematic to make sure you fully explore all aspects of the learning, the learners and the logistics, and persistent, because project sponsors may be reluctant to answer so many questions. A good test is how clearly you feel you could articulate the requirement to a third party; if you cannot explain it properly, then you don�t understand it well enough.
Next: Try to stop the subject expert and the client dictating the solution